LE SSERAFIM Conquers Both Major Global Pop Charts, Achieving a Career High

The girl group LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has achieved remarkable success on the world’s top two pop charts with their latest release, showcasing an impressive career high.

On September 14, LE SSERAFIM wrapped up their promotions for their fourth mini-album CRAZY on MBC's Show! Music Core. Dressed in sleek black suits, the group delivered a stunning performance of the title track of the same name. 

Although their music show promotions have ended, fans can still look forward to seeing performances of "CRAZY" at various events, including university festivals across Korea. LE SSERAFIM is set to perform at Sogang University on the 27th, Gwangju University on the 30th, Hoseo University’s Asan campus, and Dongmyung University’s festivals on October 1st and 2nd, respectively.

Their fourth mini-album, CRAZY, which was released on August 30, achieved significantly higher results compared to their previous release, EASY, propelling them into the spotlight in the US, a key market in the global music industry. 

The album and title track charted on two of Billboard's main charts as of September 14: No. 7 on the Billboard 200 album chart and No. 76 on the Hot 100 singles chart. LE SSERAFIM's entry at No. 76 marks the highest ranking for any K-pop girl group on the Hot 100 this year, and they are the first to enter the chart consecutively with two songs. They previously charted at No. 99 with EASY and climbed to No. 76 with CRAZY, demonstrating consistent growth.

CRAZY also marked LE SSERAFIM's best performance on the UK Official Chart, considered one of the two major global pop charts alongside Billboard. The song entered the singles chart at No. 83 last week and held steady at No. 100 on the latest chart released on September 13, staying on the chart for two consecutive weeks.

Written by Choi Hye JIn

Translated by Lee So Yun

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