NCT WISH's pop-up store is Big HIt

NCT WISH's first mini-album release pop-up store was a resounding success, demonstrating the group’s immense popularity.

The pop-up store, titled LET'S GO STEADY, was held to celebrate the release of NCT WISH's first mini-album Steady and ran for 20 days from September 24 to October 13 at Under Stand Avenue in Wangsimni-ro, Seongdong-gu, Seoul. The event brought a bustling energy to the Seongsu-dong area. Notably, all advance reservations for the event, which were exclusive to members of the NCT WISH official fan club, sold out quickly. Additionally, more than 1,000 people lined up daily to reserve on-site tickets, causing reservations to close early each day due to overwhelming demand from fans.

The pop-up store was designed with the theme of "Cupid’s Home in Love," incorporating NCT WISH’s identity and the album concept. The store's exterior, living room, bedroom, and hallway were all decorated with a dreamy and sentimental atmosphere, offering fans the unique experience of being invited into NCT WISH’s "home." 

Visitors could take commemorative photos in photo zones that replicated the album jacket images and explore spaces featuring hand-drawn sketches and signatures left by the members, creating memorable moments for fans. The building’s exterior, wrapped in photos of NCT WISH, also caught the attention of the general public, drawing many curious passersby.

NCT WISH achieved over 800,000 pre-orders for their mini-album Steady, setting a new record for debut artist first-week album sales. They also secured the top spot on major domestic album charts, earned their first win on a major Korean music show, and topped major music charts in China, further showcasing their rapid rise and growth as artists.

Written by Lee seung Hun

Translated by Lee So Yun

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