J-Hope shone brightly in Paris

On January 21 (local time), J-Hope attended Louis Vuitton's Men's Fall-Winter 2025 Show in Paris. As a Louis Vuitton ambassador, he attracted a crowd of fans who gathered on the streets before the show began, holding signs with various supportive messages and chanting his name loudly. When he made his entrance, the scene erupted into cheers and applause. The excitement was also palpable among the international media covering the event.

J-Hope’s influence didn’t stop there. During the show’s finale, Pharrell Williams' new song LV Bag played, and fans watching the live broadcast cheered once again. The reason for their excitement was that J-Hope had participated as a vocalist on the track, alongside American rapper Don Toliver. Pharrell Williams, who is also the creative director for Louis Vuitton Men's Wear, created the song specifically for this show, making J-Hope’s involvement a significant highlight.

Pharrell Williams is a highly decorated artist, having won 13 Grammy Awards, including Record of the Year and Album of the Year. Known for his close friendship with J-Hope, the two joined forces to create LV Bag, a surprise gift for fans.

On January 23, J-Hope will attend the Le Gala des Pièces Jaunes charity event at the La Défense Arena in Paris, where he will also perform.

Written by Lee Seung Hun

Translated by Lee So Yun