IVE Wins 10 Music Show Trophies in 10 Days with 'ATTITUDE': "Luck is on Our Side"

IVE Wins 10 Music Show Trophies in 10 Days with 'ATTITUDE': "Luck is on Our Side"

Girl group IVE continues their winning streak, securing their first music show win for ATTITUDE and marking their 10th trophy for their third mini-album IVE EMPATHY.

On February 13, IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) won first place on Mnet’s M Countdown with their title track ATTITUDE. This follows their nine previous wins with the pre-release song REBEL HEART, bringing their total count to 10 trophies in just 10 days since their comeback.

Through their agency Starship Entertainment, IVE expressed their gratitude, saying, “We’re so thankful to win first place with ‘ATTITUDE’ as well. We believe it’s all thanks to DIVE and everyone who loves our songs. We hope many people can feel positive energy through this song, and we will continue our activities to repay the support, so please look forward to them.”

On stage, IVE showcased a charming and kitschy vibe with red and pink casual outfits, highlighting their unique style. Their smooth vocal transitions between chest and head voice, expressive facial performances, and confident ad-libs demonstrated their relaxed stage presence, captivating the audience.

ATTITUDE carries the signature IVE mindset, emphasizing that while circumstances may be unchangeable, one’s attitude can make a difference. The song’s catchy melody and empowering lyrics—such as "No matter what, luck is always on my side" and "No matter what they say, I honestly love who I am"—have resonated with listeners, keeping the track in the spotlight.

IVE will continue their promotions with a performance of ATTITUDE on KBS2’s Music Bank on February 14.

Written by Lee Seung Hun

Translated by Lee So Yun

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