Mnet Celebrates 30th Anniversary with Brand Renewal

As Mnet reaches its 30th anniversary, the CJ ENM-owned music channel is unveiling a brand renewal alongside a new slogan to mark this milestone.

Since its launch in 1995 as "Music Network", Mnet has spent three decades pioneering diverse music genres, breaking stereotypes, and creating innovative, trend-setting programs. Now, as it steps into its 30th year, Mnet introduces its new slogan, "K-POP GENERATION Mnet," reflecting its commitment to music and its vision for an endless future of possibilities.

30th Anniversary Campaign & Special Programming

Starting in March, Mnet will roll out a brand renewal alongside a special 30th-anniversary campaign.

• On March 6, Mnet will premiere "Mnet 30th Anniversary Chart Show", revisiting iconic moments from legendary programs like ‘MAMA AWARDS,’ ‘Superstar K,’ ‘Show Me The Money,’ and ‘Street Woman Fighter.’
• M Countdown, Mnet’s flagship K-pop chart show, will feature special anniversary segments, retrospectives on its cultural impact, and exclusive performances.
• A series of both online and offline events will celebrate Mnet’s legacy and future.
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Mnet’s Legacy & Groundbreaking Achievements

Mnet has consistently pushed the boundaries of K-pop and entertainment, leaving an indelible mark on the industry:

• "M Countdown" revolutionized K-pop chart shows, establishing itself as the World No.1 K-pop chart show.
• "Superstar K" set a cable TV record with a 21% viewership rating, becoming a national phenomenon.
• "Show Me The Money" played a pivotal role in popularizing hip-hop in Korea.
• "I Can See Your Voice" was exported to over 30 countries, proving its global appeal.
• "I-LAND", "Girls Planet 999", and "Boys Planet" introduced a new era of global K-pop group formations.
• The "Street Fighter" dance series ("Street Woman Fighter" & "Street Man Fighter") redefined dance culture in mainstream media.
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With unmatched creative potential, K-POP GENERATION Mnet will continue shaping the future of music and entertainment, celebrating its past while embracing new possibilities.

Written by Mun Wan Sik

Translated by Lee So Yun

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