ZEROBASEONE’s ‘BLUE’ Gains Global Popularity… From Korea & Japan Pop-Up Stores to China

ZEROBASEONE (ZB1) is turning the world into a ‘Blue Paradise.’

ZEROBASEONE (Seong Hanbin, Kim Jiwoong, Jang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyubin, Park Gunwook, Han Yujin) will be holding ‘The 5th Mini Album ‘BLUE PARADISE’ POP-UP STORE’ in Beijing from April 3rd to April 26th. Previously, ZEROBASEONE drew attention by opening a pop-up store spanning approximately 1,000 square meters on the 5th floor of The Hyundai Seoul’s Sounds Forest, a first for a boy group. The pop-up store was crowded with fans and general visitors alike, demonstrating ZEROBASEONE’s syndrome-level popularity. Notably, the merchandise experienced repeated sell-outs, leading to additional online pre-sales.

Riding this wave of popularity, a pop-up store in Shibuya, Tokyo, Japan, was also a resounding success. Featuring numerous photo spots and a media zone with a massive four-sided screen showcasing screen movies, the store allowed visitors to immerse themselves in the concept of their 5th mini album, ‘BLUE PARADISE.’

This Beijing pop-up store is particularly meaningful as it extends the group’s global activities from Korea and Japan to China. It reaffirms their global popularity with the unstoppable ‘Blue Paradise’ craze. 

Meanwhile, ZEROBASEONE has swept both domestic and international charts with their comeback and 5th mini album ‘BLUE PARADISE,’ truly embodying the heat of a ‘5th generation icon.’ They sold over 1 million copies of the mini album on its release day alone, continuing their streak as a ‘5-time million seller.’ ZEROBASEONE is the only K-pop group to have achieved ‘million seller’ status with five consecutive albums. Furthermore, they achieved a triple crown on music shows with their title track ‘BLUE.’

Written by Kim Su Jin

Translated by Lee So Yun

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